![]() After meeting with various design experts, he was drawn to product design. He was given employment at London design agency Roberts Weaver group, his college sponsor. Ive graduated with a first class Bachelor of Arts degree in 1989. CAREERĪfter his graduation, he started a design studio, Tangerine, with a colleague. The company designed a diverse array of products, such as microwave ovens, toilets, drills and toothbrushes. One of their other clients was software giant Apple. PRODUCT DESIGN IMPROVED SINCE JONY IVE SOFTWARE Ive always appreciated Apple and he had been acting in a consultancy role for it while creating the initial PowerBook designs at Tangerine. Ive worked at Apple in California since 1992, when the company was at its lowest ebb, having removed founder Steve Jobs and fighting a patent battle with Microsoft. ![]() He was promoted when Steve Jobs] returned five years later and since then he has been in charge of its designs. Ive’s first design assignment was the iMac which helped pave the way for many other designs such as the iPod and eventually the iPhone and the iPad. By creating the iPod he unleashed a product that profoundly altered the music industry, while the iPhone is doing the same to the mobile phone industry. The most recent product from his team, the iPad, is setting the standard for an entirely new category of computer. On, Apple announced that Ive was promoted to the new role of Chief Design Officer. “He has more operational power than anyone else at Apple except me.” Ive is only the third C-level executive at Apple along with CEO Tim Cook and CFO Luca Maestri. Steve Jobs considered Ive to be his “spiritual partner at Apple”, while Fortune magazine stated that Apple design motifs Ive’s designs have “set the course not just for Apple but for design more broadly”. He also serves as the narrator for most of Apple’s product reveal videos. ACHIEVEMENTSĪs of early 2014, Ive is listed as a patent holder on over 730 U.S. His products have won innumerable awards, including the prestigious Industrial Design Excellence Award in the USA, and the London Design Museum’s Designer of the Year award.ĭesign and utility patents, as well as many more related patents around the world. “Our goal is to try to bring a calm and simplicity to incredibly complex problems so that you’re not aware really of the solution, you’re not aware of how hard the problem was that was eventually solved.” “Designing and developing anything of consequence is incredibly challenging,” says Ive. ![]() Ive states that he hopes that his best work is yet to emerge and that he prefers to be identified as a maker of products, rather than a designer. ![]() In trying to understand Ive, it’s important to realize the level of sincerity and passion with which he holds his beliefs. PRODUCT DESIGN IMPROVED SINCE JONY IVE MAC.PRODUCT DESIGN IMPROVED SINCE JONY IVE SOFTWARE. ![]()
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